In the past two years, many people have been eyeing freeze-dried fruits and vegetables, which have become a new generation of Internet celebrity snack products. Customers buy and hoard boxes of boxes, and put them aside for a year or two without worrying about deterioration. Compared with fresh fruits and vegetables, freeze-drying is not cheap. Fruit and vegetable freeze-dried manufacturers said that the sales volume in the past two months has exceeded that of the whole year of last year, and the growth trend is obvious. Under the high price, urban beauty and white-collar workers have become loyal fans.
01 "Everything can be freeze-dried"
The types of freeze-dried food on the Internet can be said to be rich. Searching for freeze-dried fruits and vegetables, vegetables include okra, lotus root, pea pods, radish, pumpkin, broccoli, etc.; fruits such as figs, strawberries, peaches, apples, durians, mangosteens Wait. There was a saying in the industry that "everything can be freeze-dried".
Different from traditional dehydrated fruits and vegetables, freeze-drying is made by "FD freeze-drying technology", which first freezes fresh fruits and vegetables at low temperature, and then sublimates (ice directly turns into steam) dehydration and drying in a vacuum environment. From the perspective of nutrition and health, the production process of dehydrated fruits and vegetables requires seasoning and frying. Although it tastes delicious, it is unhealthy to eat more. Freeze-dried fruits and vegetables are original and retain the nutrients of the food to the greatest extent. Very popular.
Compared with the popularity of the freeze-dried fruit and vegetable industry in China ten years ago, in addition to the high price, it is also affected by the Chinese people's eating habits.
02The Chinese market is popular
In recent years, the rise of the freeze-dried food market has attracted manufacturers from different fields to enter the market. On the market, there are not only freeze-dried fruit and vegetable snacks from casual snack brands such as Three Squirrels, BESTORE, and Baicaowei, but also freeze-dried foods such as hibiscus fresh vegetable soup and breakfast porridge launched by KFC, a chain catering company. At the same time, Xiaomi Youpin and NetEase Yanxuan have also launched a variety of freeze-dried foods, and coffee start-ups have also launched freeze-dried instant coffee powder.
In recent years, under the theme of health, efficiency, and convenience, people's consumption structure and consumer demand have been continuously upgraded, and people are more interested in healthy and green products. The former nobles known as astronaut food, freeze-dried food is favored by more and more consumers because of its ability to effectively preserve food nutrients and convenience.
From the perspective of demand for freeze-dried food, fruit freeze-dried food is the category with the largest demand for freeze-dried food in my country, accounting for 39.16%; followed by convenience food, accounting for 21.65% of demand; followed by vegetables, and meat Aquatic products and other categories accounted for 20.22% and 19.06% of the demand respectively.
Freeze-dried products have broad prospects; in addition to freeze-dried fruits and vegetables, pet freeze-dried also have a blue ocean. Freeze-dried food belongs to the field of deep processing of agricultural and sideline products. Our country is rich in resources of agricultural and sideline products and has advantages in price, variety, and quality. In 2008, the state-supported agriculture, rural areas, and farmers launched a series of policies to benefit farmers; on the one hand, my country has a wide variety of Chinese herbal medicines, animals, and plants, which can produce unique freeze-dried valuable products. On the other hand, my country is labor-intensive and the processing cost is relatively low.
This low-cost freeze-dried food has a huge appeal to foreign businessmen. It can be said that the development of the freeze-dried food industry will become a good channel for my country's agricultural products to realize value-added.
In the past two years, the market's attention to freeze-dried food has increased. The investment circle has entered the freeze-drying track. Last year, Otter Tonton, which mainly focuses on freeze-dried fruit tea, and Huang Xiaozhu, which launched freeze-dried porridge, all received financing; there are also novel products such as freeze-dried ice cream on the market, which are starting to appear on the packaging. High-profile route.
During the epidemic, freeze-dried food was added to the stockpiling list by many people. Fresh vegetables hoarded in large quantities may deteriorate, but the shelf life of freeze-dried fruits and vegetables meets the needs of people who stay at home because of the epidemic.
